These last four weeks, I’ve run the majority of my publisher’s social media pages. At first, I spent 10+ hours a day designing posts, responding to comments, and researching different areas to improve our reach. The most time consuming part? Redesigning all headers and profile images. I’m a big believer in an organization’s main page … More Social Media Management: Facebook
Aspiring authors have it tough. Large online sellers like Amazon have driven down book prices. Those with an already made platform can still succeed, but to cut costs, publishers have cut publicists and marketing. Indie authors and small press authors are familiar with doing their own leg work. Perhaps seeing their success is what drove … More Platform Building
Cover artists, graphic designers – the masters of the thumbnail. Even though the books are the authors’ babies, the image translation is up to someone else. Someone we might not know. Someone who might not have even read your book. First phase, don’t leave anything to chance. Find commercially free images to give the artists. … More Cover Design
Social Media – the cliques of the internet. While the pack of internet folks moves from one to the next, there’s always some that stay behind. Memes joke about the two sides of Tumblr – of Pinterest. Digital anthropologists study them like physical civilizations. I stare and slink away back to dead bodies. Dead bodies … More Internet Cliques?
A lot of people like things that make their lives easier. For agents and editors, this can be pitch contests. They get hundreds of emails from potential authors a day. The time it takes to read and sort through them (considering the number with incorrect formats, genres that aren’t represented, or big warning signs) – … More Pitch Contests